To Stage or Not to Stage
Why Stage?
• 90% of home buyers look at photos online first
• Attract luxury buyers rather than those looking for discounts
• Busy professionals want move-in ready homes
• Freshen up the look for lower cost than an extensive remodel
• Proven 10% return on investment in the Bay Area market
Disclose
• In the U.S., to protect yourself from future lawsuits, disclose every issue from a repaired leak to a smoking neighbor, to death on the property
• How to disclose: complete a lengthy questionnaire about the condition of the property
Pricing Strategy
• Each property requires a unique strategy
• Popular strategy: pricing lower than the estimated market value
• A faster sale usually results in a higher price; aim to get in and out of the market quickly (selling property in SF is like selling a baguet; it must be fresh)
• For properties under $2M, create a bidding war
• On the high-end, above $3M the market works differenty; contact me for more info
Marketing & Branding are Vital
- Bargain brokerages are not successful in SF. Why? They attract bargain hunters!
- Must-have marketing tools: professional photos, an enticing descriptions, a single-property website, social media and advertising campaigns, email blasts, and printed mailers
- Coldwell Banker's worldwide network of media partnerships are the gold standard in real estate marketing
