The Selling Process

Are You Ready for Property Investment in the San Francisco Bay Area?

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To Stage or Not to Stage

Why Stage?

• 90% of home buyers look at photos online first

• Attract luxury buyers rather than those looking for discounts

• Busy professionals want move-in ready homes

• Freshen up the look for lower cost than an extensive remodel

• Proven 10% return on investment in the Bay Area market


• In the U.S., to protect yourself from future lawsuits, disclose every issue from a repaired leak to a smoking neighbor, to death on the property

• How to disclose: complete a lengthy questionnaire about the condition of the property

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Pricing Strategy

• Each property requires a unique strategy

• Popular strategy: pricing lower than the estimated market value

• A faster sale usually results in a higher price; aim to get in and out of the market quickly (selling property in SF is like selling a baguet; it must be fresh)

• For properties under $2M, create a bidding war

• On the high-end, above $3M the market works differenty; contact me for more info

Marketing & Branding are Vital

  • Bargain brokerages are not successful in SF. Why? They attract bargain hunters!
  • Must-have marketing tools: professional photos, an enticing descriptions, a single-property website, social media and advertising campaigns, email blasts, and printed mailers
  • Coldwell Banker's worldwide network of media partnerships are the gold standard in real estate marketing
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Median Price for a Home in San Francisco 2000-2020