Selling Advice

Read about the advice to selling your home.

The Selling Process

Are You Ready for Property Investment in the San Francisco Bay Area?

main image secondary image

To Stage or Not to Stage

Why Stage?

• 90% of home buyers look at photos online first

• Attract luxury buyers rather than those looking for discounts

• Busy professionals want move-in ready homes

• Freshen up the look for lower cost than an extensive remodel

• Proven 10% return on investment in the Bay Area market

main image secondary image


• In the U.S., to protect yourself from future lawsuits, disclose every issue from a repaired leak to a smoking neighbor, to death on the property

• How to disclose: complete a lengthy questionnaire about the condition of the property

main image secondary image

Pricing Strategy

• Each property requires a unique strategy

• Popular strategy: pricing lower than the estimated market value

• A faster sale usually results in a higher price; aim to get in and out of the market quickly (selling property in SF is like selling a baguet; it must be fresh)

• For properties under $2M, create a bidding war

• On the high-end, above $3M the market works differenty; contact me for more info

main image secondary image

Marketing & Branding are Vital

  • Bargain brokerages are not successful in SF. Why? They attract bargain hunters!
  • Must-have marketing tools: professional photos, an enticing descriptions, a single-property website, social media and advertising campaigns, email blasts, and printed mailers
  • Coldwell Banker's worldwide network of media partnerships are the gold standard in real estate marketing
main image secondary image

Median Price for a Home in San Francisco 2000-2020

Work With Us

Our clients can count on our professionalism, expertise, initiative, and commitment to incomparable customer service. All of our clients deserve our personal attention, a price analysis and access to our wonderful support team at Coldwell Banker. Contact us today!

Contact Us

Follow Me On Instagram